Don't Expect to Dominate the IM Roost If You Aren't Good at Communicating

When you first start to get into online marketing and explore the waters a bit, it's easy to become overwhelmed. As you browse through forums and articles, you'll see all types of lists about what it takes to be the next big thing. All of these lists are going to appear to negate each other. One list will say "patience" is the ingredient to succeeding in the IM field. Being able to understand business is one other claim oftentimes made by these lists. Still, another will state that creativity is what will help you succeed. And don't forget about all of the pages telling you that the software program they offer is what will help you become the next big thing.

Here's the facts: All of these things count (OK, maybe not the software package, but the other things). You must have patience, business savvy and creativity if you wish to be successful. Nonetheless, none of those things are going to matter if you are not able to distinctly communicate all of them to the people you want to buy from you.

Good communication means more than simply creating a terrific sales page. A skilled copywriter can handle that part of your project. There is more to good communication than making a pretty web site that has a lengthy FAQ. You can have a pretty site with an extensive FAQ section by hiring seasoned designers and writers. If you wish to be a good communicator, you must develop interpersonal communication skills, not merely direct copywriting. So what is it that you need to do?

1. See to it that any email doesn't sit unanswered for more than 24 hours. We aren't jesting with you. There is no need for you to write a a long reply for every last email. You can simply tell your correspondent that you've gotten his email and will be getting back to him soon. Try to include text that references something the original emailer has written. This is what will tell the person that you genuinely go through every email you got and are not an autoresponder.

2. Pick up the phone. Don't be a call screener. When your phone is ringing, pick it up by the third ring. Do so even if you REALLY don't wish to talk to the person on the other end of the line. You might be glad to find out that there is one exemption to this particular rule. You don't need to be attached to the telephone 24/7. Instead, just specify clear "business" hours during which you plan on being available to take calls. Indicate your business hours on your website and include them in your voice mail message. And, finally, make sure you return calls.

3. Make sure that the people you send messages and emails to actually have gotten those emails. This shows them that you value your correspondence with them. It will help your clients and purchasers trust you even more if you genuinely take the time to ask if they have any questions about your messages so that they can ask you to clear up anything they need clarified.

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