Marketing Your University Through Online Video

Universities are key institutions to take advantage of video marketing, realizing full well that their target viewers are modern , tech-savvy consumers , familiar with the benefits of video over copy. University marketing videos can take so many forms, promotional videos , course videos , event coverage , school videos and animations. Video marketing can be a rewarding avenue for gaining new students during the application procedure. In this article, we’ll be using three University marketing videos as examples.

The online status of your University is at stake when developing your video, so if at all possible , think about hiring a professional video production company to produce your video material. Take a look at this video on studying a Masters in Politicsto see the range of professional tactics applied. If you don't have the budget for professional production, see if your university audio-visual department , film school or Student film society can provide you with equipment and the people to operate it. Production values are critical when presenting your University online so make sure your operators are adept with cameras, lenses , lighting and audio.

Don’t try and manufacture information or sentiment, use real students and teachers to give your video heartfelt authenticity and passion. To make certain you get authentic sounding opinions, keep clear of giving your participants scripted lines to read , instead put together good , open ended interview questions that will encourage your subjects to elaborate on genuinely positive experiences. This video on studying a Masters in International Relationsis a good example of genuine testimonial.

Give some thought to the location of your University. What buildings and environments do you want to show off in your university marketing video ? When selecting locations, think about when you'll be shooting , whether there will be people around , and what the sound and light will be like.

Once everything is organised, you're ready to commence shooting your marketing video. It's essential that you get high-quality, professional looking footage. Consider subtle tracking techniques, depth of field , professional 3-point lighting so make sure to shoot and re-shoot until you get everything precise. Finally, take a look at our third example , Masters in Public Policy, which makes use of quite a few of these production methods. You may end up producing as much as 1 hour of footage for each edited minute in the final video.

Once your video is finished you need to get it in front of your target age group - online teens ! YouTube is one of the most clear options, optimising either for the relevant course title for those looking for possibilities , or your University name for possible students who have narrowed down their choices. If at all possible, endeavor to make a variety of versions of your videos to cater for distinct marketing platforms and audiences. Hopefully these tips will get you started on cultivating an online video presence for your University. If you’d like to consider a professional outfit then please take a look at the Lambda Films marketing video, video production norwich. We’d love to help your video marketing efforts !