Monetizing Your Database With Transactional SMS479322

Transactional SMS allows immediate two-way communication via cellular phones including cellphones and PDAs. Using a 97% delivery and focus rate, SMS messaging is increasingly gaining recognition because perfect customer communication tool.

In order to receive transactional sms provider messages like requests for information, alerts, or other forms of notifications-the subscriber must give permission, or "opt in." Permission can be granted by phone, on paper, through a website, or, needless to say, an SMS. To counteract big challenge with mobile phone carriers, SMS marketers must obtain permission before transmitting commercial as well as transactional messages. There aren't any exceptions here.

Transactional SMS might be defined in a variety of applications. For example, an airline might send SMS alerts every time a flight is canceled or delayed. An individual might utilize them for stock quotes, tips, in order to vote their preferences in contests.

Moreover, a lot of companies now employ this popular communication tool to enhance sales. A car dealership's service department could generate substantial add-on revenues by sending scheduled SMS notifications for services including oil changes. Transactional SMS payment reminders are an incredibly popular and cost-effective method of communication used in Europe and Asia.

AbsoluteROI, a multi-channel marketing services company, recently conducted in a situation study with a payday lender that integrated transactional sms provider messaging. AROI's triggering platform was set to get from your database the mobile amounts of borrowers current and sent them a real-time transactional message directing those borrowers with a website where they could submit an application for a second loan.