Beat Google at Their Own Game - Reputation Marketing628397

Keeping up with Google’s changes can be a full time job. This can tax a small businesses resources, both time and financial. That is why reputation marketing management is overlooked by most small businesses. Unfortunately even the simplest Google algorithm change can have a major impact on online reputation marketing and management. So how can a small company beat Google at their own game? How can a company with a $2000 a month budget compete with a company that has a $10 000 a month budget? The answer is Reputation Management. Instead of Chasing Google ranking, chase consumers. They are easier to satisfy, can generate a higher Return On Investment (ROI), and will ultimately support a future SEO campaign.

The Power of Data The only way to start internet and florida internet marketing campaign is by making an in-depth study into how Google views your website. This will help you understand the impact of your reputation. There are a few steps to follow when developing a reputation marketing campaign. 1. Find out how Google sees your website 2. What Keywords does Google rank your website for? 3. Analyze the competition for at least 50 keywords 4. Know who your customers are 5. Know their buying habits 6. Know whether they shop online or by cell phone 7. What do they normally pay for your product? 8. Where do your customers spend their time on the internet? 9. How do your customers build relationships? Once you have this information you are ready to start your reputation marketing campaign? The relationship between Local SEO and Reputation Marketing Most campaigns use Local SEO as the foundation for their Reputation Marketing campaigns. Google’s history has repeatedly proven that they are willing to drop an online business from the ranking positions to meet their own agenda.

Google + Changes will Change Reputation Marketing Forever In April 2014 many experts suggested that Google was prepared to dismantle their social platform, especially Google plus. This changed Google plus into Google Business making it an even stronger Reputation Management Tool. It looks like Google wants to do for business’s what LinkedIn did for professionals. But if you are preparing a reputation marketing campaign then don’t forget Google’s Knowledge Graph. The rules still apply. What you say and how you say it is as important as keywords and optimization. Content is important, but the Context is vital. Both Google’s ranking system and reputation management focus on the context of the content – not the keywords.

Google Authorship Google authorship is still a strong Reputation Marketing tool. The only reason that Google removed the images was to make the search results appear better on mobile. Google did test Authorship, back in May, for a few hours each and concluded that the images did not change the click through rate.

Mobile Search and Google Voice Most shoppers use mobile devices to make purchases. Google responded with Google Now, and Google voice. Ignore these and you ignore tools that can make and break both your SERPS and your online reputation.

What Does This Mean For Your Business? Every connection point on the internet where your website touches will directly affect your online reputation. If these points build trust, attract followers, and lead people to your website than they will build your reputation. They will build trust in your brand. They will drive consumers to your website.