Uniforms and Attire for Marine Service Company Entrepreneurs

A short time ago, I was consulting with a small marine service company out in Florida. They were establishing a new business, this was not going to be their first business, but they did hope to make their most successful to date. In fact, there was a bit of cross-rivalry in the family, as each member of the family owned some type of business, all in different industry sectors.

The marine industry where they live is quite robust all-year-round, except the days when Hurricanes come. Still, things are pretty hectic even then, all the way until evacuation, and immediately following for clean-up, and there is lots to be done, but I digress. You see, in talking to this boating entrepreneur, specializing in boat detailing, he wondered what sort of uniforms and attire would be appropriate. Well, let's discuss this for a moment shall we? Below is what I explained to him, and maybe you will see it too;

The proper attire for an entrepreneur in the boat cleaning business is fairly standard. For summer it is a Collared Logo'ed Shirt, with Khaki Shorts, and for winter it would be a sweat shirt with a collared shirt underneath, with Levis - and if it is really cold a jacket, and insulated pants. Your crew could be similar, perhaps wear T-shirts in the summer time, and sweat shirts and Levis in winter. If you want the part, you are going to have to dress the part. If you and your team look proper and official, you will eventually end up with all the mega-yachts in the harbor or marina as customers.

People will notice and it does matter. If you look professional, it adds a layer of trust, and that may just be enough for a customer to hand over a spare set of keys to you, and become a weekly-regular, with monthly or every other month waxing and detailing, as well as a deal to spruce up the interior after every voyage with friends or family. This is how you get all the best customers, and it will definitely set you apart from your competition as well.

You must consider all this part of your branding and imaging, as well as a key piece of your marketing as well. If you are thinking about starting a boat cleaning business I sincerely hope that you will listen to what I've said here today, because image is everything. Think on it, and if you here  have any comments or questions - shoot me an email.