You Need Innovation to Move Your Business Forward7128339

For any business to be successful and capable of surviving the stressful times, innovation is essential. Every wonderful product or service we have today to make our lives better and more comfortable is the result of some innovative idea. Say, if Apple Corp. hadn’t made conference rooms, we wouldn’t have iPhones today. Or if Microsoft hadn’t innovated after releasing DOS, we would never have known about Windows operating systems. That’s the importance of innovation. In order to make your business stay ahead of your competitors and provide your clients/customers better product/service with the passage of time, you must innovate. The fact is that everybody knows the importance of innovation in business, but is unsure about how to encourage innovation and whether it would work. In order to be innovative, you needn’t start from a scratch. All you have to do is find ways to connect concepts, people, and products. Always keep in mind that many great developmentshave resulted from a combination of existing ideas.

Here are some tips on how to encourage innovation in business- Keep Track of Market and Competitors-As a business owner; you must be aware of market trends so that you can provide what your market wants. But more than that you must know what your competitors are providing and how they project themselves in the market place. Aim to equal the value of competitors’ offerings first and then make sure that you have to stay ahead of them in any case. Do it by recognizing shortcomings in your competitors’ offerings and work seriously on improving and enhancing the value and utility of your product or service. Never Stand Still-A business can never stand still. It has to continuously develop and refine its products and services in order to survive in the highly competitive world of business. Even the businesses which are fortunate enough to have patent or intellectual property protection must strive constantly to stay better than their competition.Just compare the fortunes of General Motors to Honda in the past decade and you will understand the executive suites in business. Make Customer the Start Point for Innovative Thinking-Your customer is always a good start point for innovative thinking. As customers are indispensable for the success of a business, your central focus should be on them. Develop your own innovative ways to care for your customers rather than copying your competitors’ such as automated telephone services. Think about some novel ways to connect with your customers which they want. Once you do that, your customers will repay you again and again. An outstanding example of this approach is the way Virgin Atlantic took so much business away from the likes of British Airways. Encourage Innovation through Employees- You can come across the finest innovation from co-operation between employees. Recognize the innovative minds in your staff and appoint them as innovation leaders who can systematically manage the process of innovation and give it right direction. Look Forward- A business must always look forward and not back every now and then. Nurture and encourage a ‘can do’ approach rather than a ‘can’t do.’ It will definitely take your business forward. In order to be successful in business and stand the test of time, every business must change and innovate with the passage of time through consistent behaviors in the business.